For Business Owners · No Jargon

A website that works
as hard as you do.

You don't need to understand servers, code, or databases to get a great website — or the custom app, dashboard, or reporting your business is missing. That's our job. Here's what we build, how it works, and what it's like to work with us — explained the way we'd explain it across the table.

Not a website.
A way to win customers.

A website is a salesperson that never sleeps. Ours are built to do six things well, and every one of them shows up on your side of the ledger.

A design that looks like your business

Not a template with your logo dropped in. We design around your customers, your colors, your voice, and the one thing you want visitors to do when they land: call, book, buy, or ask.

Found on Google — and in AI answers

Built from day one so search engines and AI assistants understand what you do and where you are. You show up when someone nearby is looking for exactly what you offer.

Works on every phone

Most of your visitors are holding a phone. We design for a thumb first and a desktop second, and we test on real devices before anything goes live.

Fast enough that nobody waits

People leave a slow site in about three seconds. Ours load in about one. That isn't luck — it's the hosting and the code, both built by the same people.

You can change it yourself

New hours, a new photo, a price change: you make the edit and it's live. We're here for the big work, not to bill you for fixing a typo.

Somebody is watching it

Your site is hosted, backed up, and monitored by the people who built it. If something breaks at two in the morning, we know before you do.

The designer and the builder
are the same people.

At most agencies, a designer draws a picture of your website and hands it to a developer somewhere else to build. Things get lost in that handoff. The button that looked great in the picture doesn't work on a phone. The "quick change" takes three weeks because two companies have to agree on it.

We don't work like that. The person who designs your site sits on the same team as the people who build it, host it, and keep it running. Design decisions and build decisions get made together, in the same conversation, often on the same afternoon. You get one phone number and one group of people who are responsible for the whole thing.

The usual way
  1. A design agency draws it
  2. A developer somewhere builds it
  3. A hosting company runs it
  4. Someone else answers when it breaks

Four companies. Four invoices. Nobody owns the whole result.

With Freighters
  1. One team designs it
  2. The same team builds it
  3. The same team hosts it
  4. The same team answers the phone

One team. One number. One group of people responsible for everything.

Everything your website stands on,
owned by one team.

"Full stack" is an industry term. What it means for you is simple: the website is only the part you can see. Underneath it are several more layers, and when any one of them fails, your site slows to a crawl or disappears. We build and run all of them.

  1. The storefrontYour website or app

    The part your customers see and touch. The design, the words, the buttons, the forms.

  2. The back officeThe database

    Where your customer details, bookings, orders, and listings actually live — organized so nothing gets lost or typed twice.

  3. The buildingHosting

    The computers your site runs on, and the speed your visitors feel. Fast, secure, and sized for your busiest day.

  4. The roadsDomain, security, network

    Your web address, the padlock in the browser, and the routing that gets a visitor from a Google search to your front door.

  5. The insuranceBackups and monitoring

    Copies of everything, kept safe, and someone watching around the clock so a problem is fixed before you hear about it.

Most web agencies rent the bottom three layers from somebody else and hope for the best. We've spent fifteen years building those layers for businesses whose systems cannot go down. Your website gets the same engineers.

Custom build or a template?
We'll tell you straight.

Not every business needs a custom website, and we'd rather lose a sale than sell you one you don't need. Here's how we decide — and we'll walk through it with you in the first conversation.

A template is fine when…

  • You need a simple, good-looking presence online quickly
  • Your business is straightforward: hours, location, a few services, a way to get in touch
  • The budget is tight and you're fine looking a little like other sites in your industry

If that's you, we'll say so — and build it well, or point you to a tool that will.

A custom build pays off when…

  • Your site needs to do something: take bookings, show inventory, let customers log in, quote a price, send leads to the right person
  • You want to stand out in a crowded market, not blend in
  • You've outgrown a template that keeps breaking or keeps charging you for add-ons
  • Speed and being found on Google directly affect your revenue

If that's you, you'll get something built around how your business actually works.

What "custom" means with us

  • Your own design, drawn for your customers — not a theme with the colors changed
  • Only the features you'll actually use, built properly, instead of twenty plugins you won't
  • Built so you can edit the everyday things yourself
  • Hosted, backed up, and supported by the same team that built it
  • You own it — the design, the content, the domain, and the code

When your business needs more than a website,
we build that too.

A lot of what slows a business down isn't on the website at all. It's the spreadsheet three people update by hand, the report that takes a morning to put together, the two systems that don't talk to each other. We design and build the software that fixes that — in-house, by the same team. Nothing gets handed to a subcontractor you'll never meet.

If any of this sounds familiar…
  • A spreadsheet has quietly become your real system
  • The monthly report takes someone a full day
  • Two programs don't talk, so someone copies between them
  • Answering a customer's question takes three phone calls
  • You can't get a straight number without asking two people

Apps designed around your day

Before we draw a single screen, we sit with the people who'll use it. The app ends up matching how your team actually works — not how a software vendor thinks every business works.

Screens anyone can use

Clear, uncluttered interfaces for your staff and your customers — on a desktop, a tablet at the counter, or a phone in the field. If it needs a training manual, we haven't finished.

Reports that answer the question

Sales by week, jobs by crew, stock by location, money owed — in one dashboard that's correct every morning, instead of a spreadsheet someone rebuilds every Friday.

All your data in one place

Your accounting, your point of sale, your bookings and your website each hold a piece of the picture. A data warehouse brings them together, so you ask one question and get one answer.

Systems that talk to each other

When a customer books online, the calendar, the invoice and the reminder email should all happen on their own. We connect the tools you already pay for, so nobody types the same thing twice.

Portals and mobile apps

A private place where customers check an order, pay an invoice or see their file — or an app for your crew that works out on the road. Built once, kept running by us.

What "in-house" means with us

  • The people you meet in the first conversation are the people who design and build it
  • Design, screens, data, and hosting are handled by one team under one roof — no subcontractors
  • It runs on infrastructure we built and watch, the same we run for businesses that can't afford downtime
  • When you want a change, you talk to the person who built it, not a help desk

Working with us,
start to finish.

  1. 01

    A conversation, not a sales pitch

    We talk about your business: who your customers are, how they find you today, and what you wish your website did. You don't need to prepare anything technical.

  2. 02

    A plan in plain language, with a price

    You get a short written proposal: what we'll build, what it costs, and how long it takes. One flat price, no surprise invoices. If a template would serve you better, it says so.

  3. 03

    You see it before anyone else does

    We send you a private link as the site takes shape. You click through it on your phone, tell us what feels off, and we change it while changes are still cheap.

  4. 04

    Launch day is boring, on purpose

    We move your web address, set up the security padlock, and go live without downtime. Your old site stays up until the new one is ready to take over.

  5. 05

    Then we keep it running

    Hosting, backups, updates, and monitoring stay with us. Need a change? Message us. Something odd? Chances are we've already seen it and fixed it.

Designed and built in-house.

Your website is built by the same engineers who run the infrastructure under it — one team, start to finish.

Meet the team →
Robert Hanson, Principal & Senior Systems Engineer
Robert Hanson
Principal & Senior Systems Engineer
André Rocha, Systems Engineer & Web Solutions
André Rocha
Systems Engineer & Web Solutions
Jenni Hanson, Director of Operations & Accounting
Jenni Hanson
Director of Operations & Accounting
Wevertom Silva, Web Sales & Design Consulting
Wevertom Silva
Web Sales & Design Consulting

The things people
actually want to know.

How much does a website cost?

It depends on what the site needs to do, and you'll have a flat price in writing before anything starts. A straightforward business website costs less than most people fear. A custom app with logins or payments costs more, and we quote it only after we understand it properly. Either way, there are no hourly surprises.

How long does it take?

A typical business website takes a few weeks from the first conversation to launch. Custom apps take longer, and the proposal gives you a timeline. The most common delay is waiting on photos and text — so we help you with those too.

Do I own my website?

Yes. The design, the content, the domain name, and the code are yours. If you ever decide to leave, we hand everything over and help you move it. We'd rather earn your business every month than lock you in.

I already have a site. Do I have to start over?

Not necessarily. We look at what you have and tell you honestly: keep it and fix it, move it to better hosting, or rebuild. Sometimes the right answer is the cheap one, and we'll say so.

What happens if it breaks?

You call us — or, more likely, we've already noticed. Because we host and watch the sites we build, there's no "call your developer, who tells you to call your hosting company." One team, one number, and it gets fixed.

Do you build the apps yourselves, or hire it out?

Ourselves. The design, the screens, the database, and the hosting are all done by our own team. That's why a change request doesn't turn into a three-way negotiation, and why the person who answers your call knows how your app works.

I have years of data in spreadsheets and old systems. Can you use it?

Yes. Getting your existing data out of old systems, cleaned up, and into the new one is part of the job, not an extra. You don't start from zero, and nothing you've collected gets left behind.

Do I need to understand any of this?

No. You need to know your business and your customers. We translate the rest into plain English, explain every decision that affects you, and never make you feel silly for asking.

Tell us what you want the site to do.
We'll handle the rest.

A free, no-pressure conversation about your business. If we're not the right fit, we'll tell you who is.

Start the Conversation →How We Build It (the engineering side) →
Websites & Apps, in Plain English — Freighters IT Consulting